e.l.f. Power Grip Primer Niacinamide is your go-to for long-lasting makeup. This sticky gel-based face primer is enriched with 4% niacinamide to not only grip makeup for enduring wear but also works to minimize pores, even out skin tone and brighten. Loved for its dewy finish, this vegan and cruelty-free primer is perfect for all skin types, offering a translucent finish that enhances your makeup longevity.